Comment Mina Gautier conçoit un nouveau parfum

How Mina Gautier designs a new fragrance

June 17, 2026

Creating a perfume never starts with a formula.

Before the raw materials, before the trials and before the dosages, there is an intuition. An image. A memory. An emotion that one seeks to translate.

At Minalys, each creation is born from a process where inspiration, experimentation, and sensitivity meet to give life to a unique olfactory signature.

Inspiration, the starting point for all perfume creation

A new perfume always begins with something intangible.

For Mina Gautier, inspiration can come from a journey, a raw material, a season, but above all, from an emotion.

It's not yet about building a formula. It's about observing, feeling, and letting an intention emerge that will guide the entire creation process.

Each perfume already tells a story even before it exists.

From idea to perfume: the composition work at the organ

Once the inspiration is defined, the work at the perfume organ begins.

Mina composes in successive touches. She progresses in stages, tests, adjusts, then revisits certain directions to find the right balance between notes.

Creating a perfume takes time.

A fragrance can go through ten, twenty, sometimes thirty versions before getting close to what she is truly looking for.

Some avenues seem obvious then disappear. Others, more discreet at first, gradually reveal unexpected depth.

The process then becomes a permanent dialogue between the creator, the material, and the emotion the perfume evokes.

When perfume becomes self-evident

There is no precise rule for knowing when a creation is finished.

Mina Gautier often says: you just know.

At some point, something settles. The perfume tells a story. It conveys. It arouses curiosity. It is only when this obviousness appears that the creation joins the Minalys collection or becomes a limited edition.

Each perfume then retains the trace of a precise moment that Mina Gautier chose to immortalize.