Minalys x ICN: when Haute Parfumerie and a leading business school join forces
In February 2024, the high-end perfume house Minalys initiated a strategic partnership with ICN Business School, following a significant visit by Florence Legros, the school's Director General, and Marie-France Clerc Girard, Director of the Art & Technology Department. This meeting gave rise to a unique collaboration between a French niche perfume house and a leading international business school.
A local foundation for a global ambition
Located just a few hundred meters from the ICN Nancy campus, Minalys has become a key educational partner, particularly within the Artem (Art, Technology, Management) program. This close collaboration allows students to work on real-world case studies in the luxury perfume industry: branding, sales strategy, olfactory marketing, and the development of natural cosmetic products. Some companies have even placed Minalys at the heart of their promotional campaigns.
A partnership that fosters innovation and openness
This partnership between Minalys and ICN fosters innovation, internationalization, and the promotion of French expertise in fine perfumery. With its campuses in Nancy, Paris, and Berlin, ICN attracts a diverse range of international students who enrich the Minalys perfume house's perspectives with creative and global ideas.
Concrete and inspired creations
The results are tangible: a 4-page newspaper dedicated to Minalys, a play inspired by the perfume, and the birth of a signature perfume called ATM (Art, Technology & Management), created by Mina Gautier, founder of Minalys, to embody this synergy between artistic creation and entrepreneurial strategy.
A perfume house committed to passing on
Maison Minalys thus becomes a place of exchange, inspiration and transmission, welcoming the talents of tomorrow, the exclusive guests of the ICN Management and affirming its local roots as much as its international ambition.
A collaboration that perfectly illustrates Minalys' DNA: excellence, emotion, encounters and innovation in the service of perfume.
